Know Who You're Selling To

Know Who You're Selling To

Knowing who you are selling specific products to is just as important, if not more so, than what you are selling them. How exactly can one find out just who their specific customers are? That's pretty simple. Think about the item you are selling.

What is it?

Who would be most likely to purchase it? Who would benefit from it? These types of questions can really narrow down your core selling base. And it will help you understand how to advertise your product and get a better response.

Understanding your product completely will help you be more successful in the selling process, especially when potential customers have questions that you will need to be able to answer for them.

So, now that you know who you should be selling to, where do you go about finding this select group of individuals? Not too difficult. First off, high traffic sites like eBay for instance, are already comprised of hungry buyers. All they need to do is put in a few keywords to search for what they seek and BINGO! There is a nice list provided for them. But be sure that you use as many descriptive words, or keywords, as you can when choosing a listing title for your product.

Say, if you are selling a dvd movie about Dracula. Then you might want to select something like this: Classic Dracula Horror DVD. You get the idea here. People searching for not only a DVD movie, but those searching for the keywords: horror, classic, and Dracula, will also see your listing. Always remember to be honest when you list any product anywhere for sale.

Another great way to find customers that are willing to receive notifications from you about certain products you are selling is by starting up your very own mailing list or newsletter. It's easy to start one, and doesn't take too much time to operate. If you decide just to send previous customers special notices when you have new inventory, that's fine.

But be sure that these people want to receive these mailings from you. Otherwise, you're pretty much SPAMMING in their eyes. They have to agree to this type of action. It doesn't matter if they bought something from you. All they agreed to receiving at the time of their purchase was the product they paid for. Nothing more.

However, if you approach them in a friendly manner and ask them if they would like to receive future notices about your new products, many times they will agree to that if they are satisfied with your performance.

There are other ways to create your own mailing list though. You can create a sign up form on your web site, use a pop up or pop under from your web site, using free Joint Ventures, or offering free products to those that subscribe. Here's the best autoresponder that you can use for your mailing list, you can get a free account but the upgrade is really worth the price: Get Response .

The bottom line is that previous customers can become repeat customers. And that's what you want!

One last way I'd like to talk about is by getting traffic to your online store or web site.

Even if you decide to run a free site, you can still sell products there through the use of banner advertisements, or ad boxes such as those provided by companies like Google.

You can generate profits from instant web traffic by using this method; you can begin to make a steady trickle of money over time.

We're almost to the home stretch! All we need to do now is focus on the ways in which
you can begin selling.