Creating Your Own Ezine
Of the following profit centers we have discussed earlier:
Profit Center #1: One Time Offer
Profit Center #2: Advertisements and Recommendations in Your Free Viral Report
Profit Center #3: Back-end Links in Your Thank You Page
Profit Center #4: Links in Your E-zine Issues
Profit Center #5: Sending Your Endorsement E-mail Messages
Profit Center #6: Selling Advertising Space in Your E-zine
You have to decide which profit center you want to build into your E-zine. Note that you do not necessarily have to include ALL of the above mentioned profit centers although the more profit centers you build into your E-zine, the more chances you can get in making your money.
Here, I describe to you step-by-step on how you can create and run your own E-zine with all of the above mentioned profit centers incorporated into your E-zine.
-------------
Insert Ad
-------------
Hi {FirstName},
Insert Content Here
Regards,
{Insert Your Name Here}
-----------------------------------
Include Your Resource Box & Links
-----------------------------------
Include Unsubscribe Link
Your Subscriber Base – Quality vs. Quantity
This is the age-old battle question that has been ongoing for as long as every Internet Marketer can remember.
Is it the size of your subscriber base or is it its quality that matters?
If you would ask me, I would say that both of the factors really matter just equally.
Having a mailing list without either one of the criteria is not going to make you and your Internet Business profitable. You may have a list of 100,000 subscribers but if hardly anyone of them even reads your endorsement letters let alone purchasing any product or service from you, you would be broke.
Or you may have a list of 100 subscribers but most of them are responsive to your offers and that they buy from you. However, you wish that the list could have been bigger with the same subscriber quality.
While you do not necessarily have to build your subscriber base in six figures, building a mailing list of your own with at least 1,000 to 30,000 subscribers, well harnessed and responsive, can spell profits for you.
Establishing Your Credibility and Building Relationship with Your Prospects
There is a big possibility that your subscribers do not know you. If you are brand new to Internet Business, establishing your credibility should be one of your top priorities. People prefer to buy from someone they like and trust. Let that person be YOU!
Another school of thought says that people like people who are like themselves. I guess that is how the saying “birds of a feather flock together” came about. I tend to agree with them especially when it comes to cultivating your own mailing list.
Injecting your personality into your E-mails and E-zine issues is a sure way of bridging yourself to your subscriber to share what you both have in common and that your subscriber knows that you really care for his needs. More on building your relationship with your prospects later.
B. Decide on the Theme of Your E-zine
The more focused your theme is, the better. Because with a more focused theme, you
can very well rest assured know what most, if not all, of your prospects have in common and so are their needs. Quite simply, your subscribers’ needs are more “predictable”.
For example, if you have an E-zine dedicated to dating tips, your subscribers are
probably people in the early stages of their relationships. If any of them are not having any plans on dating, want to stay single, or are ready to cut their wrists, there would not be any reason for them to even subscribe to your E-zine in the first place! Also, with a more focused E-zine theme, you can easily decide what type of products or service to endorse to your subscribers. Using the same example above, it would be wise if you endorse products or services related to dating.
It is preferable that you focus your E-zine’s theme on an existing hot demand or growing market that people usually search for on the Internet. If you are planning to sell advertising space in your E-zine, you can charge your advertisers a higher rate because of how responsive and concentrated your subscribers are to a certain advertisement or offer.
A school of thought: Prospecting is a broad subject by itself but you need to know that if the person is not interested in what product or service you have to offer in the first place, he is NOT your prospect. For instance, if your product or service that you are offering is related to dogs, and that the person does not own a dog, there would be no reason for him to subscribe to your E-zine in the first place let alone purchase your product or access to your service. On the other hand, if the person is interested in what you have to offer and has the money, he can very well qualify as your prospect. Now chances are that you do not know who has the money or not but what really matters to you is that the person is looking for solutions or something he wants and you have them.
Examples of E-zines You Can Publish
Resell Rights Tips E-zine
Internet Marketing Strategies E-zine
Dating Tips for Beginners E-zine
The Nastiest Insults E-zine
Home Business Tips E-zine
Photoshop E-Courses for Graphic Designers
Success Stories E-zine
My Ghost Stories E-zine
Blogging Tactics E-zine
C. Formatting and Writing Your E-zine Issues
Formatting Your E-zine
E-zines can come in the following formats:
Text
This is most common format used by E-zine publishers. When writing your E-zine
issues in text format:
Format your text fonts to Courier New Size 10.
Format your message width to 60 characters per line.
This is because almost every E-mail program sends and interprets text messages in
Courier New, size 10, and 60 characters per line. Therefore, if your text E-zine issues follow the above mentioned formats, your issues would not end up in a mess like the example below by the time it reaches your subscribers’ inbox:
Example of text in Courier New Size 10
---------1---------2---------3---------4---------5---------6
Insert text here Insert text here Insert text here Insert
text here Insert text here Insert text here Insert text here
Insert text here Insert text here Insert text here Insert
text here Insert text here Insert text here Insert text here
---------1---------2---------3---------4---------5---------6
Insert text here Insert text here Insert text here Insert text
here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Insert text here Your entire text E-zine format can be like the following:
Pros
1. Not much work commitment is required on your part compared to the other two E-zine formats.
2. This format is the easiest to do among all formats.
3. You can easily develop and build trust, relationship and rapport with your
subscribers through this format.
---------1---------2---------3---------4---------5---------6
==================
Yours Truly E-zine
==================
-----------------
{Insert Ad} (OPTIONAL)
-----------------
Hi {FirstName},
Insert Content Here
Insert Content Here
Insert Content Here
Insert Content Here
Regards,
Your Name
--------------------------------------------------
Insert Your Resource Box Here
Insert Your Links Here
--------------------------------------------------
==================================================
Unsubscribe link here
Cons
1. Subscriber response rate can be lower compared to HTML and PDF formats.
2. If your affiliate links are long, you will have to source for a way to shorten your affiliate URL. I recommend TrackThatAd service where you can shorten your
long affiliate links.
This format is for you if:
You are not well-versed with HTML.
You do not have the time commitment to write your E-zine issues in PDF format.
You are not good at writing. You can source for other people’s articles and publish
them in your E-zine as long as you have their permission and include their
resource box.
HTML
Your E-zine issue in HTML format may look like the following:
Title of Your E-zine
Insert Ad Here (optional)
Insert Content Here
Regards,
Your Name
Insert Ad Here (optional)
Resource Box goes here
Unsubscribe Link
Pros
1. You can freely edit, change font colors and sizes, and make your E-zine issue
more presentable.
2. You can include images into your E-zine issue to make it more interesting.
3. You can easily shorten your affiliate links without showing the obvious.
Cons
1. HTML format E-zines usually get trapped into the spam filters before reaching
your subscribers’ mailbox.
2. Writing your E-zine in this format requires HTML knowledge on your part. If you
do not have any HTML skills, this format is not recommended for you.
This format for you if:
You are well-versed with HTML.
You have the time commitment to write your E-zine issues in HTML format.
You have the creativity to make your E-zines interesting and appealing to your
subscribers.
PDF
Your E-zine in PDF Format is similar to E-books. The only difference is that you release your E-zine in an “E-book” format on a periodical basis (e.g. once a month).
On a periodical basis, you send the download link to your E-zine in PDF format to your subscribers and let them know what you have to share with them in your latest issue. Your subscribers will download the E-zine and open your issue in Adobe Acrobat
Reader.
You can include your own advertisements or sell advertising space with your PDF Ezine
Issue. To create your own E-zine issues in PDF format, you need:
1. Word Program. Open up your Word program and create your E-zine issues.
2. Adobe PDF Converter. Convert your .doc file into .pdf format using your Adobe
PDF Converter software. If the program is not pre-installed in your computer,
use the free Adobe PDF Converter service at http://www.pdf995.com/. Regardless of any Adobe PDF Converter program that you use, be sure that you set your options to disable the copying and editing functions to the contents in order to protect your product from being altered by your customers. However, you must enable printing
by your customers so that they can print your E-book contents for easy reading.
Pros
1. You can freely edit, change font colors and sizes, and make your E-zine issue
more presentable.
2. PDF E-zines usually rope in more response rates as a lot of effort can be seen put
into catering to subscriber needs.
3. You can easily shorten your affiliate links without showing the obvious.
4. You can freely place your advertisements in strategic places in your E-zine.
5. If you allow E-zine issues to be distributed by your subscribers for free, you can
charge advertising fees to potential advertisers for placing their ads in your E-zine
issues.
Cons
1. Creating your E-zine issues in PDF format is time and effort consuming.
2. You need to have good writing skills to couple with creativity in making great Ezine issues.
This format for you if:
You have the time commitment to write your E-zine issues in PDF format.
You have the creativity to make your E-zines interesting and appealing to your
subscribers.
You plan to release your E-zine issues in a long frequency i.e. once a month. Of all the three formats, writing your E-zines in text format is mandatory especially if
you are planning to send endorsement letters to your subscribers. Writing your E-zines in either HTML or PDF format is optional.
Writing Your First E-zine Issue (a.k.a. Confirmation Mail)
Do not take your first E-zine issue lightly. It is more crucial than you think. If you are a salesperson by profession or have joined a Network Marketing company, you probably have learned that you have only 10 seconds to impress your prospect because that will be his impression towards you for the rest of as long as your prospect can remember!
That is the case with your first E-zine issue. You have only your first E-zine issue to impress your subscriber or propel him to unsubscribe from your E-zine or ignore any mails with your name on that enters his Inbox.
Most of the time, your first E-zine issue (or also confirmation mail) is sent to your
subscriber to confirm his subscription to your E-zine. Most E-zine publishers follow an almost same format and concept when it comes to sending out their first confirmation mail to their subscribers like below:
Subject: {FirstName}, Thank You for Subscribing
Hi {FirstName},
Thank You for your subscription to {Your E-zine Name}.
You are subscribed as {FirstName} {LastName} at {Email}.
If you don't remember subscribing to this list, somebody
else could have misspelled his e-mail address when he
subscribed. In this case, please accept our apologies. You
can easily unsubscribe by clicking on the unsubscribe link
below.
Otherwise enjoy your power-packed issues of our {Your E-zine Name}!
Sincerely,
{Your Name Here}
{Domain}
An E-mail like the above is very much of a standard confirmation mail.
Build a Bond with Your Subscribers and Understand Their Needs through Your First E-zine Issue
You have paid good money to listen to sophisticated advice. Here is one you should take. Earlier, I have stressed the importance of building a relationship with your subscribers (and you know subscribers = prospects). Rather than writing your E-zine issues in a oneway relationship manner (like most E-zines), write your first E-zine issue to let your subscribers know that you are open to subscriber replies and that they are not reading just any pre-written issue that you have stored into your Auto Responder.
In other words, write it in a “Yes, I’m talking to you!” manner. Also, you can take the chance to understand your subscribers and their needs better by including a set of survey questions into your first E-zine issue. Not everyone will reply to your E-zine issue, but you will definitely get enough answers from your subscribers in order to understand them and their needs as a whole if done right.
Below is an example of a champion first E-zine issue you should model after for your
own:
Subject: {FirstName}, Your Subscription to {Your E-zine Name}
Hi {FirstName},
This is {Your Name} here. :)
Thank you for subscribing to {Your E-zine Name}.
You are subscribed as {FirstName} {LastName} at {Email}.
If you don't remember subscribing to this list, somebody
else could have misspelled his E-mail address when he
subscribed. In this case, please accept my apologies.
Otherwise please check out for your first power-packed
issue of {Your E-zine Name} tomorrow.
To help me understand you and your needs better, I would
like very much for you to introduce yourself.
1. How are you? How are you feeling? Great?
2. Please tell me more about yourself. What do you do for a
living, what do you dream to achieve, etc.
3. What do you need for your {Insert anything that has to
do with your business} at the moment?
{Ask 2-3 more questions that will help in your survey on understanding your
prospects better}
You can simply reply your answers to this mail.
I don’t know of too many E-zines that care about who their subscribers are
let alone their needs. I also hope that if you have any questions, I would be the first person you would go to!
Remember, {FirstName}, YOU are the very reason why this newsletter exists! :)
Have a nice day!
Sincerely,
{Your Name}
{Domain}
Notice that:
1. This letter is like a built-up version of the previous standard letter. You not only confirm your subscriber’s subscription to your E-zine, you are also giving your
subscriber a chance to be in the limelight of your E-zine rather than firing away
what YOU have to say. You are actually encouraging your subscriber to reply!
2. You are approaching your subscriber to cater to his needs with the above letter.
Given the questions in a neat sequence, your subscriber will answer accordingly.
An example of a subscriber reply may go like the following:
1. How are you? How are you feeling? Great?
Your Subscriber: I’m doing just great. Thanks for asking,
and how about you?
2. Please tell me more about yourself. What do you do for a
living, what do you dream to achieve, etc.
Your Subscriber: My name is John Doe and I am a writer by
profession. I live in New York, US.
3. What do you need for your {Insert anything that has to
do with your business} at the moment?
Your Subscriber: I am looking for tips on how I can use a
Blog to make my money and I figured that your E-zine shares
decent tips and strategies on using one. I look forward to
learning from you.
3. This letter is written with personality. It is obvious that there is a lively person on the other side of the line thus encouraging a decent percentage (as in 3-10%, this pre-written template is proven) of your subscribers to reply to your letter and you can communicate with your subscribers from there.
4. You have saved your money from conducting a paid survey. You can gather your
own survey answers and understand your subscribers’ needs better for free within
your own E-zine.
5. This is the foundation of building your very own mailing list fan club! This is
your golden chance to prove your credibility in your own field and give your
subscribers every reason to read your E-mails when you send an E-zine issue or
endorsement letter into their Inbox!
Warning! In your attempt to build relationships with your subscribers through your first E-zine issue, some subscribers are worth ignoring and even deserve to be removed from your mailing list! This may sound harsh but the truth is that there various characters out there in cyberspace and some of them are those you wish you have never known. When you write your E-zine issue in this manner, be ready to expect a variety of responses from your subscribers with its share of pity or even nasty ones.
Dear {Your Name},
I have something to share with you. I am a graduate in economics and am
currently unemployed. I would like to enter into Internet Marketing. The
problem is that I don’t have the money to order E-books on how to start my
own Internet Business. I have a great product but I don’t know how I can
market it to the Internet marketplace.
The US currency is bigger than my local currency therefore it is very
difficult for me to raise the capital amount from my pocket. So, can you
please tell me how to make money from Internet Marketing for free. I expect
your valuable A-Z advice. Please reply.
Regards,
{The Poor Subscriber}
Find it hard to believe that you might be getting mails like this? Nonetheless, this is one of the many mails that some top E-zine publishers and Internet Entrepreneurs receive almost often in their mailbox.
In my opinion, when you get a mail like this, it is best to ignore it rather than try to be helpful because as I have said in another place in this book, if the person is not willing to buy from you, he is NOT your prospect in the first place! So when you are thinking of helping such people for free, think about your own commitments and maybe the family you are supporting, if you have one. You are in business, not charity.
Creating Content for Your E-zine Issues
In your E-zine issues, you can share information with your subscribers – information
that is helpful and useful to them. Since you are not going to dispense time-sensitive information to your subscribers (and I highly recommend that), you can write your E-zine issues in advance thus it is possible for you to compile a month’s content in just one day. You can’t send out the latest football scores in advance, can you?
Inject Your E-zine Issues with Personality
With so many stiff E-zines flooding into everyone’s mailbox, writing your E-zine with
personality is more important than ever.
Just so I prove my point, which of the following E-zine issue would you continue
reading on?
E-zine Issue A
Subject: {FirstName}, Using a Blog
Hi {FirstName},
A blog is a webpage where a blogger posts his news and updates. Blogs are
perfect leverages for Internet Marketers in sharing information, driving
targeted traffic and even making money.
[Read more]
Boring!
This E-zine issue is stiff and obviously too mechanical. But if you can rub in your
mixture of personality and taking your subscribers’ needs into consideration:
E-zine Issue B
Subject: {FirstName}, Ever Thought of Using a Blog?
Hi {FirstName},
Ever thought of using a blog towards your marketing advantages? If you
haven’t just yet, you are obviously behind the latest trend!
In a nutshell, a blog is a webpage where a blogger posts his news and updates
(that’s going to be YOU, {FirstName}!). With a blog, you can leverage your
marketing efforts in sharing information, driving targeted traffic and even
making money!
[Read more]
Putting yourself in the shoes of a subscriber, you will be inclined to read E-zine Issue B more than E-zine Issue A. The fog is cleared! So, be friendly and approachable in your E-zine issues. Some times if time and room permits, you can give your personal opinions on a certain topic as long as it is constructive and that it matters to your subscribers.
A common mistake you MUST avoid! If you are working alone, write your E-zines
from the perspective of “I”. For some very strange reason, most one-man Internet
Business novices write from the perspective of “us” or “we”. I assume that the “we”
and “us” includes the one-man Internet Business owner and his Internet Business as if
it is a “living entity”?
Another common mistake you MUST avoid, too! Remember at all times that the very reason your E-zine exists is because of your subscribers and their needs (okay, and so is your motivation of making money). When you write your E-zine issues,relate them to your subscriber. Don’t get trapped into a world of your own and forgetting all about your subscribers in the process!
If You Do Not Have Good Writing Skills
If writing is not your forte, you can still publish your own E-zine and believe or not, you can do it without having to write if you want to! Here are some other ways you can get content for your E-zine without writing:
1. Source for articles written by other writers with reprint rights, allowing you
to publish their articles as long as no changes are made to their articles and their
resource box are intact. You can source for quality articles in article directories
such as eZinearticles.com.
2. You can hire a ghost writer to do the writing for you. You can search for ghost
writers who can write your E-zine issues for you at eLance.com. However, hiring
a good ghost writer can be costly and if you are on a strict budget, this option may
not be for you.
3. Alternatively, you can buy Private Label Rights to articles on your topic of
choice. With Private Label Rights, you can edit and put your name as the author to
the articles. In more ways than one, buying Private Label Rights to articles to be
included in your E-zine is cheaper and affordable than hiring a ghost writer to
write your E-zine issues.
Examples of Types of E-zine Issues You Can Write and Compile
Tips
Short Stories
E-Courses
Lessons
The Interval between Your E-zine Issues
You have to decide the frequency of your E-zine issues. Are your subscribers going to
get your issues five days a week? Once a week? Once a month? That is up to you to decide the interval (or frequency) of your E-zine issues. If you are prepared to E-mail your subscribers an E-zine issue five days a week, great. Just make sure you have the time and effort commitment to have that accomplished. If you do not have that kind of commitment, send your E-zine issues out once a week, twice a month,
or maybe once a month.
However, I urge you not to go beyond the frequency of once a month as your ubscribers
can quickly forget your E-zine or even you for that matter!
Profit Center Numbers 4, 5 & 6
Here is how you can build in the profit centers mentioned earlier at the beginning of this chapter into your E-zine issue.
A word on advertising: at this time of writing, advertising rates are becoming more
competitive and low in prices. If you have decided to build in Profit Center #6 into your E-zine issues, study the latest advertising rates and offer a better price for your advertising customers (example: $100 for 5 days).
Profit Center 5
You become an affiliate or Joint Venture of other people’s product or service that you can recommend to your subscribers. Usually, the endorsement letters are already pre-written by the principal thus you only have to make minimal editing, copy and paste the template into your E-zine format and send to your subscribers.
If they buy the product or access to the service as a result of your endorsement, you
make your commission! An endorsement letter may look like the following:
===========================
The John Doe IM Tips E-zine
===========================
---------------
Insert Ad Here
---------------
Insert Content Here
-------------------------------------
John Doe has over 4 years of
experience in Internet Marketing and
Direct Response Marketing.
John Doe IM Tips
http://www.johndoeIMtips.com/
John Doe Copywriting Secrets
http://www.johndoewrites.com/
Unsubscribe Link Here
Profit Center 6
You can sell advertising space to interested advertisers who are looking to advertise to your subscribers in your E-zine. The more subscribers and targeted they
are, the more you can charge your advertisers for advertising fee.
Profit Center 4
You include links to your other web sites or sales letters in your resource box.
The success factor in profiting from sending out endorsement letters lies in your
relationship with your subscribers and how much they trust and bother reading your
mails.
Warning! Beware of some words you include in your E-zine issues (text) that are
usually perceived as spam (Solicited Pornography and Marketing) by spam filters.
Here are some words you should be wary of that make spam filters catch your E-mail
letters and dispense them into your subscriber’s bulk folder before reaching them.
Free
Guarantee
Money
Multi Level Marketing
Income
Work at Home
Bonus
Cash Bonus
Hi {FirstName},
I've had the pleasure of reviewing the latest manual
called "Jane Doe's Guide to Article Writing" recently. It
must be the greatest bargain of the writer’s landscape!
Jane tells you how you can write like a professional and
make money from articles even if you are a poor, hopeless
writer!
I'm absolutely delighted by its content and highly
recommend that you buy it. It's something I really wish I
had when I had troubles figuring out how to write my own
articles and the logic of profiting from article writing
just couldn’t get into my head! I've never seen anything
like it anywhere else!
Click below to see what I mean:
{Insert Affiliate Link}
Regards,
{Your Name}
Gift Certificate
Make Money
No Investment
No Selling
No Recruiting
Direct Selling
This Is Not Spam
Serious Cash
Financial Freedom
Financial Independence
You Have Won
(Porn words are not included into the list)
Where possible, try not to include the any of the above words. But if you have to use any of the above words, you can still make sure that the E-mail you send to your mailing list does not end up in their spam filters or bulk folders by adding characters within the suspicious characters.
Example:
Free – f*r*e*e
Guarantee – G.uarantee
MLM – M/L/M
The Bottom Line
Make sure that there is always at least one way for you to make money from every Ezine issue or E-mail you send out to your subscribers.
How to Win the AdWords Game
What does being an affiliate manager and using Google AdWords have in common?
Well, it is really simple.
I needed a way to test new creatives and sales pitches before I gave them to my best affiliates.
After considering multiple options, I came to a conclusion that the fastest and the most practical way to do this would be to use pay-per-click engines. Furthermore, of all PPC engines out there, I picked Google AdWords for my tests.
Here are 4 reasons why:
- You can add/modify your listings almost in real-time (just a few minute delay). With other engines, you have to wait 3 to 5 business days to have your listings approved.
- You can run multiple ads for a single keyword at the same time. The ads' positions are determined by a maximum CPC and CTR, not just by the maximum CPC alone. Google with its partners can provide an enormous amount of traffic quickly for any category imaginable.
For the reason #1, I would like to point out that you do appear on the Google SERPs sponsored links right away, but you still need to wait a few days to appear on its partners' sites. I'll go over the advantages of being shown on the partners' sites later on.
Here is one more reason (probably the most important one) why I use PPC:
You always need to test your new ads, sales letters, and products with the highest quality leads. An offering that produces poor results with good leads will not produce better results with worse leads.
In other words, it is better to fail fast than to drag a poor offering forever. In my situation, there are only two practical ways to apply this principle to work:
- I could run e-mail campaigns for the past customers (customers who bought more than once and who bought a lot would be even better).
- I could utilize a source of fresh, highly targeted traffic.
One of the most valuable assets of any business is its customer base. Your customer base is not something you want to mess with. Imagine how high the unsubscribe rate of the list would be if you started running 2-3 test mailings per day for your past customers!
Even if you forget about people who unsubscribe, wasting the time of your customers -- people who trusted you and your offering -- by turning them into test subjects is simply not a nice thing to do. It is a sure way to ruin all your future attempts at the back-end marketing with those who did not unsubscribe.
That leaves the second-best option, using PPC traffic.
A carefully planned PPC campaign can bring highly targeted leads in a short amount of time. Since I use AdWords for testing, I am on a limited budget. This makes things a lot harder because my tests must be overall profitable. If I waste my budget, I won't be able to test any more.
At the same time, the fact that I'm constantly testing implies that 90% of my efforts result in losses. Since only about 10% of my tests turn out to be profitable, they must generate enough money to cover themselves and to cover all failed tests.
If unlike me, you are planning on using AdWords to its fullest potential, this post might very well save you a lot of time and money. This post should not be considered a definitive guide in any way. It is simply a description of common patterns in successful tests and techniques that I use.
Terminology
I use certain terms and abbreviations throughout this post and future posts. Below, you can find a brief explanation of each of them.
Please note that some basic understanding of the Internet marketing in general and knowledge of Google AdWords in particular are required in order for the report to make sense.
I include just a short explanation for each one of them, but you should be able to find much more information on the net.
SERP - search engine results page
ROI - return on investment
USP - unique selling proposition
CTR - click-through ratio
CPM - cost per thousand (impressions)
PPC - pay per click
widget - a hypothetical product
conversion ratio - a percentage of leads that perform a desired action (sign-up, sale) attribute - a specific visual or conceptual element of a page, an ad creative, or a sales letter (used in fine-grained performance comparison testing)
widgets- a search term
"widgets" - a phrase match
[widgets] - an exact match
link title - external links to outside resources
link title - internal document links
How to Win the AdWords Game
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Special Offer Manager is a cool way to boost conversions. The one challenge that every marketer faces is getting visitors enticed to buy while at the sales page.
Well, here's a really innovative way to add urgency that can get fence sitters to buy YOUR products - all while adding a real incentive for your customers.
Imagine searching the web for the product or service you need. Your favorite site or search engine locates just what you wanted, and you visit the page. As you read the details, you come across a message that says you have 'XXX' time to act on their special offer or a very special one time offer, for the product you want!! Well, it's act now or loose out a "humdinger" of a deal. So, you buy now! You leave the page, content that you happened upon a sale that only had limited time to go.
Well, that's great that you're happy with your purchase. Didn't you find it to be incredible that you stumbled across that sale, before it ran out? This system has proven to be effective, time after time! And now, thanks to "Special Offer Manager", you can have the very same effect for your own product or services.
How Can Special Offer Manager Help & What Can It Do For You?
- Create time limited special offers for your website visitors.
- Ability to rotate unlimited offers or only use for single offer.
- Since your customers never see your Special Offer or One Time Offer after it exires, they will have to buy through your regular offer further establishing your credibility. Gain reputation as a person that means what they say and says what they mean.
- Your subscribers will know you mean it when you say Special Offer, causing Urgency resulting in more Profits!
- No ploy, no gimmick. The real deal. It's a fact and Now they will believe it and take you up on your next Special Offer for fear of missing out!
- Make more money by redirecting them to Affiliate Money Pages!
- Tracks user by IP and cookies!
- And Much Much More...
Take action today and grab "Special Offer Manager" so that you can start creating special offers and making more money in less than 5 minutes from now! You can have this system setup and ready to go quickly!
WAIT! Special offer:
Would you like to have master resell rights to the "Special Offer Manager"?
You'll be able to sell the "Special Offer Manager" to your customers and keep 100% of the profits. Your master resell rights come with a complete website salesletter, and professional graphics for you to promote the "Special Offer Manager" tool with. You'll have your own product that you can sell to YOUR customers and keep all the profits! Act now and start making the kind of money you deserve! It doesn't matter if it's 2:00 a.m. in the morning!
To Your Success,
Dan Wiseman
Fire your copywriter and let me show you...
How YOU Can Write Your Own Sales Letter That Kills - Which Produces a Minimum 2-4% Conversion Rate - And Save $10,000 From Hiring Your Own Copywriter!
At Long Last... YOU Can Now Write Your Own Professional Copy That Sells... Because I Am Going To Give You The "Brains" Of A Professional Copywriter - In Layman's Terms!
From The Keyboard of [Dan Wiseman]
Dear Pajamas Marketing Reader,
Did you know? Just recently, I heard that a friend of mine has engaged a professional copywriter to write a perfect sales letter for his product. He paid the copywriter $10,000 for the sales copy written - and now he is enjoying a great 10-15% conversion rate produced by the sales letter written for him.
In other words, every 10 to 15 prospects who read his sales letter would buy his product - with dead certainty. It did not take long until my friend covered his investment and later profited from his business, thanks to the copywriter he engaged. That is a perfect $10,000 well invested.
Now, you wish you have had $10,000, don't you?
It is as if there is a huge gap between those who have money and those who don't have money, and this gap decides who will go on to become the next best-seller and the rest will stay just that - broke.
Chances are that: (tick any of the following that applies to you)
You don't have $10,000. If you have $10,000 to spare, there is no need for you to read this letter - just search for the same copywriter my friend has hired and you will enjoy the same, marvelous results.
You have a product or service to sell. You have already researched the market and discover that there is a demand for the kind of product or service you want to sell. You have prepared your product or service and now what matters is, "How can I sell my product or service?"
You wish you can write your own sales letter! You don't have $10,000, granted, but even if you have $1,000 to spare, you may not be getting the kind of results you desire and it can be "money down the drain", as they say. Perhaps, the next best option is that you write your own sales copy. However, you don't know how to write your own sales copy. Heck, you don't even have a clue!
Those are valid wishes. If you have ticked at least one of the boxes above, you will do really well to read on. This is probably the most important letter you will ever read, because the hints are:
*You can finally discover how you can get your own professional sales copy written,
*You can get the kind of results you want from your own sales letter,
*You don't have to invest $10,000 to have this achieved, and
*No, You don't even need to invest anywhere near $1,000, either!
To learn why this is the case, read on!
Why Have Your Own Powerful Sales Copy?
Let's face it: if you want to be in business, you must learn how to sell.
Selling is the number one skill you MUST learn if you are going to be in business, and this applies online, too. If you don't know how to sell, it is a small wonder why you and your business are struggling right now.
Forget the numerous "no selling required" ads you have come across online because that is pure B.S. statement. The reason is simple: the truth is that if you do not know how to sell or HATE selling, you cannot make money. Period.
The other fact is that the Internet marketplace is jam-packed with plenty of fantastic ideas and wonderful products. You probably have:
*A great idea that you think you can make money from,
*A product that solves a specific problem, and/or
*An income opportunity to provide to people online.
But the fact is this: if you do not know how to sell, you cannot turn your idea or product into a money-producing asset, no matter how great or high in quality they actually are.
The Good News
With the Internet as leverage, there is no need for you to go door to door to sell. Even if you join an online Multi Level Marketing company, you get to cover many prospects in the shortest time possible, which you cannot possibly accomplish in conventional business.
There is no need for you to travel to meet your prospects, either, as the Internet brings every Internet user to your computer screen. In addition, there is no need for you to recruit your own salespeople - or even do the selling yourself manually with every single prospect!
All you need to do the selling on your behalf is a powerful, compelling sales copy.
And I will show you how you can create your very own "Virtual Sales Person" that will do all the selling for you and your business around the clock and convert every 2 to 4 out of 100 prospects who read your sales letter into your paid customers!
INTRODUCING...
How To Write Your Own Killer Sales Letter
Finally, here is a more economical alternative for you to achieve the kind of conversion rates that you desire from your own sales copy that kills.
If a copywriter can charge $10,000 for his professional copywriting services, then the information in this manual can very well be worth $10,000.
Why? Because I am literally giving you the "brains" of a professional copywriter - all packed in one easy-to-understand manual!
Here's What You Will Discover In My Copywriting Manual:
In my step-by-step guide, I show you how you can write your own sales letter that kills without having to spend a fortune on engaging a copywriter to have the task done for you. Here are what you will discover:
* The true concept of a sales letter that kills.
There a lot of rumors and myths about writing sales copies and I clear the fog of doubt once and for all by slicing through the nonsense and give you all of what you need to know and understand about writing your very own powerful sales copy.
* How to format your sales letter like a champion.
I describe to you how you should format your sales letter and demonstrate my points by showing you some of best case studies on champion sales letters which I have picked up along the way. Someone has already done it right, so it would make sense to follow something that is already working.
* The 5 types of headlines you should be aware of and how you can use them in your favor.
It is said that a headline is the most important component of a sales letter, so important that it decides whether you make or lose a sale. All professional sales letter writers, knowing or unknowingly, use any or all of the 5 different headlines in their sales copies. Discover what they are, and you wouldn't find yourself guessing what qualifies as a great, attention-grabbing headline!
* How you can address your prospect and qualify them to read your sales letter.
Find out how you can be personal, be in touch, and understand your prospect to the fullest - even if you don't know him! This may sound absurd, but I will show you how you can understand and confirm your prospect's challenges by addressing what he is already going through that would encourage him to read your sales letter from top to bottom!
* The myth dispelled once and for all - Long Sales Letter vs. Short Sales Letter.
I dispell the myth about the age-old copywriting question, "Which is better? Long copy or short copy?" once and for all. Forget what you read in the free articles. If you would notice, they are mostly personal opinions. I give you the expert's advice, having written several sales copies that sell myself.
* How you can start and end your sales letter interestingly without boring your prospect in the process.
Even if it is a sales copy, your prospect wants to be entertained. No questions asked. Usually, the more information he gets, the better chances you have of closing your sale, because anyone would know that you obviously have more to offer in your paid product or service, and I show you do just that.
* How to tell the difference between features and benefits.
Most novice writers write sales letter that make them broker than yesterday and one of the main reasons are found in their failing to understand the distinctions between features and benefits. I define them in Simple English and show you multiple examples of Benefits vs. Features which you can use for your own sales copy!
* How to collect powerful testimonials and endorsements.
Testimonials are indeed powerful components of your sales letter. They back what you have to say or claim. I don't know of that many materials on the same subject that show you how you can gather your own collection of powerful testimonials that will back your claims in your sales letter.
* How to persuade your customers to buy from you and close the sale!
I describe to you how you can make your sales copy a prospect-murderer, sending their names and E-mail addresses into your customer list, by closing the sale effectively!
* 12 *Hot* buttons to press!
Discover all the 12 hot words you must use in your sales letter in order to tap into your prospect's desire and emotions and persuade them to act now - not later!
* The most important questions you prospect will definitely have in mind that you must answer well.
You don't have mind-reading abilities, but I show you the most important questions your prospect would definitely want to have answered and how you can answer them well in order to close the sale.
* And much, much, more!
The whole gamut explained, ... It's now or never. The choice is clear.
Sincerely,
[Dan Wiseman]
P.S. Finally, you can now save $10,000 from hiring your own copywriter, because there is a more affordable alternative you can resort to.
P.P.S. In my manual, I detail to you my own insights, strategies, tactics, and methods you can use when writing your own sales copy. I does not matter if you don't have any previous writing experience or knowledge, or whether this is your first time running an Internet Business with a product or service to offer. I give the copywriter's "brain", translated into simple English.
P.P.P.S. Is there any more reasons to doubt this offer? Think about it. You saw the impressive testimonials from happy customers and endorsements from top names. I've got you reading this far. I have confirmed your challenges and too, have the solution. Am I not a somebody?
P.P.P.P.S. Too many other web pages are screaming out for your attention and you would probably forget this site soon once you leave. Get your copy of my manual now before you leave this page.
How to write your own killer Sales Letter
Download now for FREE
Create Your Mailing List
Here’s what helps me a lot for getting where I am today.
Create your own successful E-zine (or newsletter) where your subscribers are interested in what you have to say, and they have every darn good reason to listen to you.
With so many E-zines out there, you have to have an edge of your own. Forget the “standing out of the crowd” mentality. Because not only it is nearly impossible, I think that getting people to listen to what you have to say is more important, having looked that each of us can easily subscribe to any E-zine of our choice at the click of the button for free.
I'll show you how you can have your own “fan club” or “cult” and they are definitely better than having just any sort of mailing list, because you would have people take your words rather than from someone else, even though the messages may be similar.
Make your money from several ways possible with your mailing list!
I describe to you several ways on how you can make your money from your Ezine (your E-zine IS your mailing list). No, there are more ways of making your money other than just sending out regular endorsements to another product or service, though that is one good way of making your profits in a short period of time, and I mean literally hours from the moment you send out an endorsement letter.
Get targeted subscribers into your mailing list by the truckloads!
How you can get subscribers whether you have a lot of money or not using ingenious concepts, some of them which you might have not even thought of!
You will also discover how you can find out your subscriber needs and if the subscribers are really your prospects in the first place without having to pay for a survey!
Get repeat customers.
You cannot get far with just one sale from one person. I also show you how you can get more sales from the same group of customers just by making them feel special about your next offer!
Create a system that does most of the chores for you!
I do not need to have a crystal ball to tell that one of the main reasons you want to start an Internet Business is that you want to have more time and more money. In this post, I reveal the entire blueprint to a simple but powerful system that can be responsible for making sales for you while sparing you the time to do most of the unnecessary tasks!
A. Why Have a Mailing List?
Before anything else, it is important for you to have good reasons to have your own mailing list in the first place. Consider the following:
If you join a Network Marketing company, your upline would require you to write a list of 100 names of people whom you know. The people you know are your prospects because they might be interested in becoming a consumer or starting their own Network Marketing business like you.
If you own a Conventional B2B Business, your target prospects are other businesses, and their information and contact details are likely to be found in the Yellow Pages or telephone directories. Thus the information found in Yellow Pages and the telephone directories are your list of prospects.
So, why have your own mailing list? Because that is where your potential customers are! The common mantra that most other Internet Marketers follow is “The money is in the list” and I tend to agree with them.
Of course, that is often true only if you harness your mailing list well and that your subscribers are responsive in the sense that they do bother reading your mails every time you send a broadcast to your mailing list. How responsive your mailing list subscribers are depends on how well you develop your relationship with them and how much you understand who your prospects are. Otherwise, don’t hope on cashing in onto your mailing list!
Regardless of what kind of Internet Business you are starting, having your own mailing list is a must. No exceptions. I am aware that there are JV brokers who are making money simply by making successful Joint Venture deals between the product creators and E-zine publishers without having to have their own mailing list. But then, having your own mailing list gives you tremendous advantages that both JV brokers and product creators do not have.
For one, whenever you have a product or service you either own or are an affiliate for, you would not have to look further than your own mailing list thus you can be in profit within hours from the time you send out your endorsement letters.
The bigger and more responsive your list is, the more sales you will make and in a shorter period of time. Secondly, having your own mailing list is more important than just having your own product. Even if you do not own your own product, you can still be an affiliate or Joint Venture for other people’s products.
For the third and most important reason: having your own mailing list gives you the opportunity to first prove your credibility to your subscribers through what you have to share with them in your E-zine! Now that we have established that your mailing list is an asset worth creating, you will also come to learn that…Your E-zine vs. the Newspaper Company … you have the following tremendous advantages over the company that brings you the daily newspapers simply by running your own E-zine! You do not have to invest millions of dollars and a ton of effort into your Ezine as opposed to newspaper companies.
Starting your own E-zine is practically free to low-cost. You do not need to worry about delivering of your E-zine to your readers on time when every issue is ready. Using an Auto Responder with Broadcast feature, you can send your E-zine issue to hundreds, maybe thousands of your subscribers at the click of a button. With the leverage of the Internet, your E-zine can be your personal paperless newsletter that can reach to as many people as you wish. Thus starting your own mailing list is in your reach. Not everyone can start a newspaper company,but everyone sure can start his own E-zine!
B. The Concept
You must have a huge collection of information on a certain subject before starting your own E-zine. You can share mini tips, short stories, lessons, mini courses, or snippets on any topic of your choice with your subscribers.
You dispense bits of information to your subscribers on a periodical basis referably as regular as once a week) through E-mail. Cost of joining your E-zine on the part of your subscribers is zero. Preferably, the information you send to your subscribers are non-time sensitive,allowing you to compose your E-zine issues in advance.
For instance, you can compile 30 issues in a day and send each issue every week. This means that you have just compiled content for 30 weeks in one day! This would have been impossible to do if you are sharing time-sensitive information such as the latest natural disaster, celebrity news, etc.
C. Count Your Profit Centers
You want to make money with every chance possible from your mailing list, from the time your visitor goes to your Lead Capture Page until he stays subscribed to your Ezine.
Here are how you can make money from the following ways:
Profit Center #1: One Time Offer
When your subscriber fills in the opt-in form to join your mailing list and get your free report, he will first see your One Time Offer page (like the example below) before downloading your free report. Your One Time Offer is a sales letter which your subscriber, now your prospect, will see, with the context that this special offer is made available to him only once. Give a quality One Time Offer to couple with a sales letter with a good conversion rate and you can cash in on your prospects immediately upon signing up!
Profit Center #2: Advertisements and Recommendations in Your Free Viral Report
Giving something away for free (e.g. a free report of your own) allows you to prove your credibility to your subscribers and gives them an incentive for subscribing to your Ezine. In your report, you can include both your own links and affiliate links in the form of your recommendations or advertisements.
Case Study: 3 Steps to Profiting From Your Resell Rights Business
Encourage your readers to give away your free report, allowing your report to reach many PCs like a “virus” throughout the Internet without any effort on your part.
Profit Center #3: Back-end Links in Your Thank You Page
After your subscriber has signed up for your E-zine, he will be automatically redirected to your Thank You Page where he can download your free report. In your Thank You page, you notify your subscriber that a confirmation mail will reach his Inbox soon and that he can download your free report. While waiting for the confirmation mail, your subscriber can click on any of your links that might interest him. If your subscriber is not interested in your One Time Offer, he might be interested in visiting your links to other sales letters.
Profit Center #4: Links in Your E-zine Issues
In every E-zine issue you send to your subscribers, ensure that you have your own resource box attached. Your resource box can look like the following:
-------------------------------------------------
Insert Your Resource Box here (55 characters per line, 4 lines)
Link 1:http://www.link1.com/
Link 2:http://www.link2.com/
Link 3:http://www.link3.com/
-------------------------------------------------
Profit Center #5: Sending Your Endorsement E-mail Messages
The bigger and more responsive your list is towards your E-mails, the more money you can make per endorsement E-mail sent out to your subscribers.
Profit Center #6: Selling Advertising Space in Your E-zine
Once you have achieved a minimum of 1,000 subscribers, you can consider the option of selling advertising space in your E-zine to potential advertisers.
Each of the above profit centers will be covered in detail. However, you will notice that the Profit Centers will not be covered in sequence throughout future post. But this means nothing more than my wish to preserve the association of the Profit Center with its original allocated number.
D. What You Will Need
You will need the following to get started:
1. A huge collection of information on a topic of your choice such as short stories, snippets, tips, lessons, mini courses, etc.
2. Auto Responder with Broadcast feature where you can easily manage your own
mailing list and send E-mails to your subscribers.
Recommended Resources
Get Response – For only $17.95/month, you get to open an unlimited number of Auto Responders of your own. In addition, aWeber has good features you can conveniently use to manage your subscriber base and send E-mails to your subscribers.
3. Web Hosting with Domain Name where you have your potential subscribers
come to visit your lead capture page.
Recommended Resources
Blue Host Domain Names for your new website are a bargain here plus you can get a Domain Name Account!
eMatrix Inc – Get your own domain name for a low fee of only $8.10/year.
DotEasy – If you want to go for free web hosting with very basic features, this option is for you. Unlike most free web hosting services, you would not find any banners on your web pages.
SOLOBIS – I recommend this solution if you want to get practically all the things you need such as domain name, web hosting, auto responder, broadcast, and other necessary tools you need in one place at one low monthly fee. In addition, there are no technical, programming or designing skills required on your part as this is truly a unique Internet application worth using.
4. A free report which you can call your own for viral marketing and credibility proving purposes.
5. A credit card payment processor to process credit card transactions when sales are made.
Recommended Resources
PayPal – Getting an account with PayPal is free. By far one of the most used Credit Card Payment Processor on the Internet.
ClickBank – Is another very good merchant account systems out there too.
101 Ways To Improve Your Business Website
TABLE OF CONTENTS
Section 1: Goals and Purpose of Your Web Site..................................... 1
Section 2: Planning Your Web Site ............................................ 3
Section 3: Your Web Site Content................................................ 8
Section 4: Branding ......................................13
Section 5: Navigation....................................................... 15
Section 6: Overall Look and Image............................................17
Section 7: Design and Layout................................................. 20
Section 8: Your Site’s ‘Personality’ ........................................23
Section 9: Customer Service ...............................................26
Section 10 Shopping ......................................................28
Section 11: Selling and Upselling ......................................... 32
Section 12: Security....................................................... 35
Section 13: Building Relationships ........................... 36
Section 14: Outreach Marketing ............................................40
Section 15: Getting Found......................................................42
101 Ways To Improve Your Business Website
Dowload for Free
At your fingertips, just about every kind of letter or form you might need for your business . . . ready for your instant use!
With the 597 Business Letters Library you'll never be at a loss for words. This easy-to-use collection provides you with almost every type of letter and form you'll ever need.Just imagine how much time you'll save. No more struggling to find the right response to an unexpected situation -- just pull out the appropriate template and plug in your details.
But you'll save more than time -- you'll also save money.
Having the 597 Business Letters Library is like having an experienced adviser at your side, telling you exactly what to say to produce the response you desire. It could save you a fortune in consulting, research, or legal fees every time you use it.
Using the Templates Library is Incredibly Easy
We've packaged this unique collection in a way that makes it completely easy to use -- you don't even need to install any software!
Just download one simple file to your desktop. Any time you need a template, double-click that file to launch the package.
Once open, here's how it works...
1. Type in a keyword for the type of document you need and hit the 'Search' button.
2. Select the exact letter/form that meets your requirements from the list of results.
3. Paste that document into your word processor software and edit the details as necessary.
What could be easier?
Here's a Small Sample of the Ready-to-Use Letters and Forms You'll Find in the 597 Business Letters Library:
* 41 Different Sales Letters (tailored for different products/businesses)
* 30 Different Thank You Letters (tailored for different products/businesses/customers)
* 100+ Common Business Forms
* 40+ Announcement Letters (new business, new location, new employees, etc.)
* Video, Photo and Audio Recording Release Forms
* Permission to Use Copyrighted Material
* Non Compete Agreement
* Power of Attorney
* Assignment of Copyright or Trademark
* Bill of Sale, with warranty of title
* Confidentiality Agreement
* Request for Advertising Rates
* Correction to Credit Report
* Employment Invention Agreement
* Employment non-Compete Agreement
* Fictitious Name Certificate
* Lapsed Subscription Renewal Offer
* Media Survey Form
* Notice to Pay Rent or Quit
* Overdue Payment Reminder
* Security Agreement
* Welcome a New Customer
* And Hundreds More...
Enhance the Image of Your Business With these Professionally-Written Templates
As we've seen, this collection of templates will save you both time and expense -- but they will also enable you to project a strong air of professionalism about your business. This will enhance your image in the eyes of your business partners and in the eyes of your potential customers.
And that can translate into more sales for your business.
Business Letters Library The 597 Business Letters Library is a must have for every small business. It is the ultimate way to produce professional quality business correspondence -- quickly, easily and without the expense.
Whether you need a lease or a response to a credit check request, you'll find the appropriate letter or form in the 597 Business Letters Library.
Download Free
How To Sell Online
There are plenty of creative ways that you can start marketing your products to potential customers. Of course these aren't all the processes of profit generation, but those listed are some pretty darn good ones. Take some time to read up on each one and try them out.
Everyone's path to success is a different one, and yours will be no exception. Most of the methods listed below are more commonly used for selling information products online, but can be adapted to selling physical products also.
Keep in mind, these methods I've outlined for you below are just basic descriptions and there are many different products available that describe each one or a combination of them in lots more detail. Think of this as your "selling dictionary" so that when you begin learning the actual process of selling, you'll know many of the terms that are discussed ahead of time.
1. The Traffic Method
Using traffic exchange sites is a great way to begin sending floods of visitors to your online store or web site. If people don't know about your business, then how do you expect to make any money from it? That's where these exchanges come in.
Although, it's not without plenty of effort and time that will get those visitors to your site. If you want to participate for free, then expect to spend lots of time looking at other participant’s web sites to earn credits that go towards getting visitors to your own site.
An alternative is to pay for traffic if this is in your budget. Understand though that just because you pay to get the people visiting your site doesn't mean that they buy, or even stay longer than 30 seconds. I would suggest that you try the free traffic generation options available to test the waters.
Once you sign-up with Traffic Swarm you must activate your account by surfing for advertising credits. Accrue 50 credits and your account will be activated. You will want to continue accruing credits so that you have a sufficient balance to begin advertising.
After acquiring advertising credits, you will log into your Traffic Swarm account and set up one or more advertisements for my affiliate program to get incredible commisions on your sales. Next, set Traffic Swarm as your home page and surf for some credits each day.
Another traffic exchange that is also very good is TS25. This is similar to Traffic Swarm to the extent your advertising campaigns require advertising credits. Like Traffic Swarm you can buy credits, but you may also simply surf to acquire the credits.
It offers you the most powerful traffic generating system on the planet. Built on an unparalleled syndicate grouping structure, ts25 delivers the largest amount of traffic and rewards in the industry.
2. Pay Per Click Campaigns
A pay per click campaign can be a cost effective means of advertising, since your advertising costs can be amortized over several months of recurring, residual income. I have personally found this to be a viable and effective advertising medium. My advertising as been with Google Adwords, but you should also consider alternatives like Yahoo! Search and Miva.
If you are serious about pursuing a PPC campaign but unsure about how to get started, you will want to spend a little time learning how to manage such a campaign in an effective and professional manner. It is very easy to quickly spend a nice chunk of money, but if you approach this properly you can design a campaign that will turn a very big profit in a short period of time.
3. The Forum Method
This is a pretty simple, but effective method. Forums have long been an incredible source for information. So why not start participating in them?! Use a basic search engine and find the right forum that discusses the subject matter that pertains to the products you are intending to sell. Join the forum. Read the posts. Offer your own unique perspective on them. Be helpful. Be friendly.
Everything isn't always about selling, even though this is your main goal. There are plenty of routes to get you where you're headed. It's often said that you must give before you can receive. No truer words were ever spoken. Especially when selling online!
You must be prepared to give something away, even if it's just your own experience, friendly advice, or much needed help by those also participating and accessing the forum. Remember also that there is an existing advertising space already available inside almost every single forum. The signature. This is where you want to place a link to your product, web site, or service with a tiny bit of "mouth-watering" descriptive text. Use that space! It's just as important as participating in the forums. You want to get the word out, so do so in a rather unobtrusive way with the signature tag.
4. The Blogging Method
Starting your own blog is not only easy, it can also be very therapeutic. And in some cases very lucrative! Many bloggers are making nice profits just from their blogs alone.
How can you do this? Simple! Set up a product review section that describes your personal opinions on those products listed, and if you like them, be sure to add an affiliate link to them.
Or you could place banner advertisements on your blog and even charge others for placing their advertisement banners inside your blog. Also, you can add Google box ads inside your blog along the side or even within your posts. You could even have people interested in the information you provide inside your blog pay a monthly fee to access it.
5. The Affiliate Method
Like I told you before, this is by far the most inexpensive and easiest method to use.
Every single day people just like you begin earning money from simply signing up for various affiliate programs. It won't cost you a thing past a few minutes to begin earning.
That is, you need to become an affiliate before you can see any rewards. Most all affiliate programs will give you all the information and tools you need to begin seeing profits. They want you to succeed.
Otherwise, if you fail, they do too and no money is made for either end. A word of caution though, not all affiliate programs are created equal. Or even close! Some actually pay their affiliates and some, well, beat around the bush and it could take up to 3-6 months to see even one dime from them. Be sure that you read all information available on any affiliate program beforehand. Time is an extremely valuable commodity when doing business online, and you can't afford to waste it on crappy products or programs that bring you zilch results.
6. The Auction Method
Another popular method for newbies and experienced sellers alike. Explosive sites like eBay have millions of visitors per day, so it's easy to see why this is such a popular choice for selling products online. It can be incredibly easy to list an item for sale and make quick cash when needed with the use of online auctions.
However, you must choose your prices, products, and descriptions very carefully to make good profits. This takes time of course to learn the best ways, but it can be well worth it so long as your earnings stay in the "black", or positive numbers.
To sell through an auction site all you need is an account through the site itself, which is free, a product, and a payment processor such as PayPal to get your money as fast as possible. And, most big auction sites like eBay offer plenty of useful information along with step-by-step instructions to get you up and "auctioning" quick as a flash.
7. The "Upsell" Method
Upselling is a tactic in where you offer a product to your customers, they purchase it, and then they are given the choice on whether or not they would like to upgrade their purchase with another product. There are different variations of the upsell and it's purpose is similar to that of the back end method. Take for instance a product that comes in three different version, a lite version (usually something that is free but with limitations put on functionality), a standard version(most commonly with most features enabled within the product but less "comfort creatures" such as 24 hour support, upgrades, etc.), and a pro version(normally this one will have all the "bells and whistles like free lifetime upgrades to the product, a special license to profit from reselling the product, either a resale rights license or an exclusive affiliate program).
Using the lite version of the product, you can give it away as a free gift and then those people you give it to will have the chance to upgrade the product to a less restrictive version. This is upselling in a nutshell. There are plenty of products created out there that use this method to earn more profits.
8. The Back-End Method
This method is very popular in the ebook information industry. What it does is gives you the power to pull in more profits after you have made the initial sale to your customers by providing you with specific links enabling the reader of the product to buy other related products. Thus creating a built in back-end sales force that runs on autopilot.
Imagine, if you will, having a product that you can not only resell over and over again, but one that has additional purchase links to other associated products within it bringing in more profits to you without you having to do nothing more than distribute the original file.
It's a very easy way to earn extra money after the first sale when you have a good product with a strong back-end. Changing these back-end links to point to your own special affiliate links is also referred to as "rebranding". However, full rebranding gives you special permission and tools to change other important details that help drive traffic to your site by providing you with other rebrandable links and text you can change letting your customers know who has provided this rich resource of information to them, and most importantly, where they can get more!
9. The "FireSale" Method
I'm sure you have seen this or at least heard of it before. This is when a company or organization has a massive sale at an extremely discounted price to move their merchandise.
Firesales have gained in popularity because of the sheer amount of profits being pulled in from them. It's not unreal to hear people say that they earned thousands of dollars in just 3 days. That's the power of the Firesale. A good Firesale will offer top quality products for an insanely low price, with the price going up by any given percentage or dollar amount throughout the length of the sale. It builds like a fire! Until it's all over and it has burned out, or run its course.
There are some marketers that sell products online who dismiss these types of sales and never get involved in them. I feel they are doing themselves a great disservice this way. If you can get some great products for an unheard of price, why not?
10. The Membership Method
Creating your own membership site is a very profitable business. It also creates a stable flow of monthly income on a regular basis. That's what makes this method a great one. Consider this, you could pay for professionnals to do your project and ideas at ScriptLance. If you're more inclined to offer a place that is specifically for downloading products like those of the information or ebook nature, then a file hosting system like Blue Host may be the way for you to go. Or, you could even run a membership website from your very own web space with a script such as Membership Millionaire.
It's not a very difficult method to use, but it is quite time consuming. And there is a lot of stiff competition with this type of site because it is such a successful method. So, you have to think of a way to put a unique spin on whatever it is you are offering. For instance, you could give your members original content, private forums to build a helpful community, video tutorials, etc. This will bump up the value of your membership site over that of your competition. Usually, this method doesn't do that well on auction sites since many of those searching through there are looking for the lowest price they can find.
11. The "Recycle" Method
Recycling old products for profit is not a new idea. People have been doing this with paper, cans, and other assorted items for years. When you are offering an unused or used product in your possession for sale, you are recycling it. So it is with information products too. But, there's a difference here.
When you offer a used physical product for sale, you offer it one time, get paid one time, and that's all there is to it. When you sell a resellable information product, you can sell it as many times as you are able to, and can profit with back-end affiliate links or add a free sign up form for your mailing list, generating new leads and more profits over and over again. Now, when an information reseller has products that are a bit older, they will take these and package them up.
In other words, they recycle them and are able to take something that's been on the market for a while, give it a "face lift" with new graphics, new sales copy, and BAM! They have an all new profit generation system. However, they do need to add a few new things within the collection of the recycled products. It makes it much easier to get buyers this way.
12. The Viral Method
Ever heard the saying, "You don't get something for nothing."? Well, this method powerblasts that into dust! Just what is a "viral" product? Think of it as a nasty bug. And this little bug carries itself everywhere until it creates a full blown virus. That's what this method is all about.
You create your own unique product on whatever topic you decide on, add lots of good information and affiliate links inside it, and then give it away. Yes. I said give it away.
Everyone likes getting something for free. What makes this method even better than just giving great information away is the fact that you create a product that is chock full of back-end affiliate links for those that receive it from you to change those back-end links so they can profit by giving it away.
So how the hecks are you suppose to profit after the downloaders have changed all those links? That's easy! By adding your own advertisements that cannot be changed with your affiliate or direct purchase links throughout it! You could put one or two on every single page or before every chapter of your informative product. Even though all the other back-end affiliate links can be changed, those ads cannot. So you'll still generate profits or mailing list sign ups even though you're giving this specific product away.
13. Marketing Offline
Did you know that the most effective means of marketing online business opportunities is quickly shifting from the Internet to offline venues? Telemarketing and direct mail will be this decade's most effective means of marketing home based business opportunities. I suggest that you expand your marketing to include offline techniques.
Telemarketing and direct mail skills are not natural talents. They do need to be developed. The good news is that these skills can be learned. Gaining Knowledge, Experience & Confidence: I am not unlike you. I did not want to call people. I did not want to communicate with anyone, except through the ether of the Internet. I was scared. When I was a kid, I hated jumping into the swimming pool because I thought the water would be too cold. I agonized over it. Eventually a friend of mine would push me in and the rest of the day was spent having a lot of fun.
Here is your push! I promise. The water is fine. You'll have fun!
The Complete Beginners Guide to Affiliate Marketing
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Know Who You're Selling To
Knowing who you are selling specific products to is just as important, if not more so, than what you are selling them. How exactly can one find out just who their specific customers are? That's pretty simple. Think about the item you are selling.
What is it?
Who would be most likely to purchase it? Who would benefit from it? These types of questions can really narrow down your core selling base. And it will help you understand how to advertise your product and get a better response.
Understanding your product completely will help you be more successful in the selling process, especially when potential customers have questions that you will need to be able to answer for them.
So, now that you know who you should be selling to, where do you go about finding this select group of individuals? Not too difficult. First off, high traffic sites like eBay for instance, are already comprised of hungry buyers. All they need to do is put in a few keywords to search for what they seek and BINGO! There is a nice list provided for them. But be sure that you use as many descriptive words, or keywords, as you can when choosing a listing title for your product.
Say, if you are selling a dvd movie about Dracula. Then you might want to select something like this: Classic Dracula Horror DVD. You get the idea here. People searching for not only a DVD movie, but those searching for the keywords: horror, classic, and Dracula, will also see your listing. Always remember to be honest when you list any product anywhere for sale.
Another great way to find customers that are willing to receive notifications from you about certain products you are selling is by starting up your very own mailing list or newsletter. It's easy to start one, and doesn't take too much time to operate. If you decide just to send previous customers special notices when you have new inventory, that's fine.
But be sure that these people want to receive these mailings from you. Otherwise, you're pretty much SPAMMING in their eyes. They have to agree to this type of action. It doesn't matter if they bought something from you. All they agreed to receiving at the time of their purchase was the product they paid for. Nothing more.
However, if you approach them in a friendly manner and ask them if they would like to receive future notices about your new products, many times they will agree to that if they are satisfied with your performance.
There are other ways to create your own mailing list though. You can create a sign up form on your web site, use a pop up or pop under from your web site, using free Joint Ventures, or offering free products to those that subscribe. Here's the best autoresponder that you can use for your mailing list, you can get a free account but the upgrade is really worth the price: Get Response .
The bottom line is that previous customers can become repeat customers. And that's what you want!
One last way I'd like to talk about is by getting traffic to your online store or web site.
Even if you decide to run a free site, you can still sell products there through the use of banner advertisements, or ad boxes such as those provided by companies like Google.
You can generate profits from instant web traffic by using this method; you can begin to make a steady trickle of money over time.
We're almost to the home stretch! All we need to do now is focus on the ways in which
you can begin selling.
The $100 A Day Income System
Let's jump right in ... shall we?
By now you should have an idea about setting up your affiliate accounts and also the methods we're going to use to refer folks to our affiliates websites to earn commissions on referrals ...
How?...
By writing informative articles and product reviews!
So, right now I'd like to offer you some resources you could check out and use for your article submissions.
- http://www.marketing-seek.com
- http://www.ideamarketers.com
- http://newfreearticles.com
- www.alumbo.com
- www.article-emporium.com
- www.reprintarticles.com
- www.articlecity.com
- www.addme.com
- http://www.articlesfactory.com/submit.html
- www.amazines.com
- www.advertisingknowhow.com
This is only a small list in comparison to the many directories out there but these are some of my favorites.
And here's the GRAND DADDY of them all. A service that will submit your articles all across the Internet for FREE:
http://www.articlemarketer.com
In my opinion, they are one of the best article submission services available on the web. Check them out and see for yourself...
Now, let's talk briefly about the actual construction of your article.
RULE #1 - Your title is the most important part of your article!
Spend 50% of your efforts on the "TITLE" of your article. This is extremely important. If your title isn't full of benefits for it's readers, chances are the article won't even get read... so spend a lot of time on it!
The above point is EXTREMELY important! The title of your article will decide it's success or failure – plain and simple!
Here are two of my favorite ways to insure you create a killer title for your article:
· Ask a question in the title.
For example: -- Do You Make These 4 Stupid Mistakes When Asking Someone Out On A First Date? This May Be The Reason You're Sitting Home Every Weekend!
This title could then evolve into an article about an ebook you discovered on Clickbank titled "How To Get Your Perfect Mate To Say Yes!" that you'd like to write a review for. You could begin your article with some informative information about the subject and then subtly slide into a review about this ebook your discovered and how you thought it was filled with great strategies for reconciling a broken relationship.
Or here's another...
-- Are You Embarrassed To Smile? Try These "Secret" Home Whitening Remedies And Never Be Ashamed To Show Those "Pearly Whites" Again!
Now, write an article about some home remedies you've found work well for your smile and then talk about the fantastic ebook you also found called "101 Natural Health
Remedies".
And here's another...
-- Is Your Spouse Having An Affair? Discover These Three "Dead Giveaways" And You'll Immediately Know For Sure...
Write an article about the subject and also mention the fantastic ebook you discovered in your "about the author" tag that points to your affiliate's website.
Again, these are just random examples but I think you get the idea. Your topics are endless and I confident that you'll be able to find a perfect compliment to any article you want to write in the Clickbank or PayDotCom marketplace.
Is this going to take some practice .... Absolutely! Is it easy...Absolutely! Is it lucrative? You bet it is! Here are a few additional pointers when it comes to writing titles for your articles:
Be very specific:
-- Three Keys To A Successful....
-- Four "Ultra-Resourceful" Ways You Can....
-- Seven Crucial Steps To Take To...
Or...
... In Only 3 Days Or Less!
... In Just One Weekend!
... For Under $10
... Just Listening To Your CD Player While Driving Home From
Work!
Be very specific in your title and clearly state the benefits of reading the article in the title. Benefits... Benefits... Benefits...!
Be specific! Don't say several ways you can learn how to do something:
= say 5 ways
= or 10 ways
= or 3 ways.
Don't just say quickly and easily:
= say in less than two hours
= in only a weekend
= no tools required!
Use the word "YOU" as often as possible in your title. People want to know "what's in it for me if I read this? By using the word "YOU", it's a psychological trigger that tells them that there is something in it for them.
Be unique, entertaining -- and show off your personality!
In my opinion, this one element of writing to a targeted audience is critical. Think back for a moment to when you were in school. I'll bet you remember a favorite teacher or professor who you just absolutely loved learning from.
Why?
Usually, it's because of their personality -- one that seemed to shine through in their teaching. In it's simplest terms, learning is boring! Most folks hate the thought of learning something new or reading. It's a painful experience. So it's your job to ease the pain and make the learning process fun and entertaining while still providing quality content and a great (yet subtle) product endorsement.
Once you master this skill, you'll have a dedicated following of readers who will look forward to each and every article you write.
So let's sum up what we've learned so far...
· We need to use Clickbank and PayDotCom for our affiliate programs.
· We need to start writing articles about interesting subjects and then use our affiliate links in the "resource box" to entice folks to click through to our affiliates website.
· When our reader purchases a product from one of our affiliates, we make a hefty commission on the sale.
Sounds simple doesn't it? Well guess what ... it is! Yes, it's going to take some practice and a little researching on your part but the benefits will sure be worth it.
And once you have 50 to 100 articles out there with your affiliate links making you a commission on each sale, that's when you'll see at least $100 A DAY in your account on a consistent basis.
And the best news ... that' s only the beginning. There's no stopping you from there. You could continue to use this system to increase your profits each and everyday.
Plus, now you could start considering other avenues for your articles. Perhaps a website wouldn't be such a bad idea anymore. You could start building an email list and sending your product endorsements to your email list too.
Again ... there's no stopping you!
I certainly hope this crash course on how to immediately get started making a profit online has opened your mind and your thoughts about the endless opportunities that await you.
· do some homework
· do some research on Google about how to write a great article
· browse the Clickbank and PayDotCom marketplaces for products you'd like to endorse
· Study how others are writing their articles and take notes about why you like some more than others and use those techniques.
· Find little known directories that you can submit your articles to
· Contact vendors and merchants and let them know you want to sample their product so you can write a review and send customers their way
· Never stop learning.
The faster you start writing product reviews and endorsements for affiliate products... the faster you're going to see your efforts begin to pay off!
So go to Clickbank, decide on a product you'd like to write about, whip open your notepad and just start writing. Practice makes perfect and the more you write the easier it will become.
Good luck and go tackle the Internet like a firestorm.
The $100 A Day Income System
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