101 Ways To Improve Your Business Website

101 Ways To Improve Your Business Website

TABLE OF CONTENTS

Section 1: Goals and Purpose of Your Web Site..................................... 1

Section 2: Planning Your Web Site ............................................ 3

Section 3: Your Web Site Content................................................ 8

Section 4: Branding ......................................13

Section 5: Navigation....................................................... 15

Section 6: Overall Look and Image............................................17

Section 7: Design and Layout................................................. 20

Section 8: Your Site’s ‘Personality’ ........................................23

Section 9: Customer Service ...............................................26

Section 10 Shopping ......................................................28

Section 11: Selling and Upselling ......................................... 32

Section 12: Security....................................................... 35

Section 13: Building Relationships ........................... 36

Section 14: Outreach Marketing ............................................40

Section 15: Getting Found......................................................42

101 Ways To Improve Your Business Website
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